by Steve Yeck | Jan 4, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
I hope you all had a wonderful holiday. Being the New Year, a lot of us are making New Year\’s resolutions. If you haven\’t come up with a resolution, I have a great suggestion: Please authenticate your email using DomainKeys. While Sender Policy Framework...
by Steve Yeck | Dec 14, 2007 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Most people I talk to these days have several email addresses – one for work, one for home, one for the kids, etc. Being in the email business, I have lots of addressees – but then again, I\’m kind of weird like that. Another common email address...
by Steve Yeck | Dec 7, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Our CEO, Jared Reitzin wrote a great article for DM News a few days ago about the importance of sender reputation and how it can affect successful email deliverability. Among the items discussed were suggestions around lowering complaint rates, list hygiene, branding...
by Steve Yeck | Nov 30, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I \”really\” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my...
by Steve Yeck | Nov 19, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance
In the previous entries of this series we\’ve discussed why it\’s not simply enough to use open rates as the de-facto measure of an email campaign\’s success/failure. We also showed you how on a macro level to help your open rates via systematic...
by Steve Yeck | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
