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Email Marketing ROI Still Leads the Pack

by Mobile Marketer | Apr 2, 2014 | Digital Marketing Blog, Email Marketing News, SEO, SEM, Online Marketing

According to the published findings of Econsultancy’s 8th annual Email Marketing Industry Census – the “largest UK survey of email marketers” – revenue from email has increased by 28% in one year. Nearly 7 out of 10 companies (68%) ranked...

Why Marketers Should Make it Personal with Email Subject Lines

by Mobile Marketer | Mar 24, 2014 | Digital Marketing Blog, Email Marketing News

With most consumers receiving dozens of unwanted or unsolicited emails per day, the email marketing landscape has become increasingly saturated. It is no wonder that marketers are having a difficult time cutting through the clutter as they endeavor to reach their...
Incentives Can Boost Email Marketing Success

Incentives Can Boost Email Marketing Success

by Mobile Marketer | Mar 19, 2014 | Digital Marketing Blog, Email Marketing News

Email marketing campaigns are more relevant and in demand than ever for a wide range of brands and businesses. Email remains an excellent way to stay in contact with and notify customers of relevant company news, upcoming discounts, attractive promotions, and other...
Mobile Browsing Changing The Face Of Online Marketing

Mobile Browsing Changing The Face Of Online Marketing

by Mobile Marketer | Mar 13, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, SEO, SEM, Online Marketing

A recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US. The primary focus of the study was to determine how the increase in mobile web...
Survey Reveals The State of Merchant Mobile, Email Marketing

Survey Reveals The State of Merchant Mobile, Email Marketing

by Mobile Marketer | Mar 6, 2014 | Digital Marketing Blog, Email Marketing News, Mobile Marketing

Daily Deal Media recently published findings from its comprehensive 2013 Online Marketing Trends Merchant Survey. The report highlights how merchants have adapted to online marketing, which marketing channels they find effective, how much time and money they spend on...
Big Data a Big Boon to Email Marketing

Big Data a Big Boon to Email Marketing

by Mobile Marketer | Feb 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News

One of the biggest beneficiaries of Big Data is one that very few saw coming – email. Today, the information recorded about shopping habits and online consumer preferences is being used to shape branded email messages that have a much more potent impact on...
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