Mobile Browsing Changing The Face Of Online MarketingA recent study performed by Econsultancy and SEMPO was conducted with information gathered by over 400 marketing companies, agencies, and consultants, 73% of which are based in the US.

The primary focus of the study was to determine how the increase in mobile web browsing is changing the face of online marketing.

Clearly, as mobile web browsing changes user habits, it will change the way in which brands and advertisers reach their target audiences.

The study focused on trends throughout a variety of methods of online marketing, including social media marketing, email marketing campaigns, digital displays, SEO, and paid searches.

Across the board, the overall findings show that mobile web browsing has a direct impact on each of these areas of digital marketing.

Just How Significant Is Mobile?

93% of all participates in the study agree that the increase in mobile browsing plays either a significant (38%) or highly significant role (55%) in online marketing decision making. This is compared to only 30% when asked about Google’s latest algorithm changes.

In fact, the only area in the study in which mobile did not play a significant role was in SEO.

With online advertising professionals paying such close attention to mobile web browsing, it is sure to continue impacting the way they approach reaching their target audiences as well as how brands spend their precious online advertising funds.