by mobilestorm | Dec 7, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Our CEO, Jared Reitzin wrote a great article for DM News a few days ago about the importance of sender reputation and how it can affect successful email deliverability. Among the items discussed were suggestions around lowering complaint rates, list hygiene, branding...
by mobilestorm | Nov 30, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I \”really\” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my...
by mobilestorm | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
by mobilestorm | Nov 6, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
In the previous entry, we covered the basic fallacies of using open rate as a primary method to judge the success/failure of an email campaign. As noted, a single method simply isn\’t sufficient given the complexities of email marketing today. So, with that in...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
by mobilestorm | Oct 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real...
