by Eydie Cubarrubia | May 19, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
(The following is an excerpt from the article “Email Conversion Rates: A Primer” by Director of Client Deliverability Patrick Knight, appearing in tomorrow’s edition of mobileStorm’s Outside The Inbox.) Conversion data should be analyzed to...
by Mobile Marketer | Mar 26, 2009 | Digital Marketing Blog, Email Deliverability, General
(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it’s not such a safe bet...
by Mobile Marketer | Mar 26, 2009 | Digital Marketing Blog, Email Deliverability, General
(The following comes from Patrick Knight, Director of Client Deliverability for mobileStorm.) In the world of email, bought lists are pretty common. Buying a list is not against the law per se(CAN-SPAM never specifically states it); however it\’s not such a...
by mobilestorm | Jan 7, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
So you know you want to add or continue email campaigns for your 2009 marketing efforts. But you need to consider email relevance as a factor from the start. Not only will this increase your campaign success rates; it also will serve as a preventive measure against...
by Eydie Cubarrubia | Nov 6, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing News
While the world watched U.S. citizens’ votes with a careful eye on Tuesday, the Federal Communications Commission voted unanimously on something pretty important too: It decided to allow the unlicensed use of the white space television spectrum. This means that...
by Eydie Cubarrubia | Oct 10, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News
If you haven’t heard, Google has a new feature to prevent people from sending late-night drunken emails. Good to know the Labs works hard on things whose value is mere publicity hype. Called Mail Goggles, though it’s actually meant to IMPEDE the...
