by Mobile Marketer | Sep 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding...
by Mobile Marketer | Sep 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of...
by Mobile Marketer | Sep 18, 2014 | Digital Marketing Blog
We’re in the home stretch of 2014. And the trajectory of global smartphone shipments has become crystal clear. Juniper Research now estimates that the number of smartphone shipments will approach 1.2 billion this year. If you’re not keeping score at home,...
by Mobile Marketer | Sep 17, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a...
by Mobile Marketer | Sep 16, 2014 | Digital Marketing Blog, Video Marketing
Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years....
by Mobile Marketer | Sep 15, 2014 | Digital Marketing Blog, Mobile Marketing
British brand marketers are pushing British consumers to the edge of their sanity. According to freshly published reports from across the pond, brand spam is out of control in the U.K. Of the roughly 11 billion emails presently unopened in British inboxes, we’re...
