Why Digital Marketers May Want to Make Video a Higher Priority

Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years.

Yesterday, Ooyala’s Q2 2014 Global Video Index Report revealed that mobile consumption exceeded 25% of all online viewing in the second quarter of this year.

Even more impressive, the data shows, is that over the past two years, mobile views increased by more than 400%

“Cisco recently forecast that video traffic could make up 69% of all mobile video traffic by 2018,” the report summary reads.

Researchers behind the report now expect mobile to make up 50% of all online viewing by 2016.

As recently as last week, Brightcove revealed that seven in ten (76%) consumers cite video as their preferred content source when consuming brand information.

The study in question highlights that 79% of consumers favor digital content over traditional, with more than one in ten (12%) preferring to consume content from brands on their smartphone, tablet or mobile application.

24% of the consumers surveyed said video is their “most trusted” source of brand content.


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