by mobilestorm | Nov 30, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I \”really\” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my...
by mobilestorm | Nov 16, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to...
by mobilestorm | Aug 8, 2007 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Since its launch in 1999, Research in Motion\’s BlackBerry device has become the defacto option for busy professionals seeking a mobile email option. With a user base of just over 8 million subscribers, it\’s not exactly a mass medium but is a very...
by Eydie Cubarrubia | Aug 8, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Consumers appreciate marketing that makes their lives easier and gives them ultimate control. The Retail Email Subscription Benchmark Study, put out today by the Email Experience Council and Direct Marketing Association, trumpets the success of commercial email...
by Jared Reitzin | Apr 18, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Branding is the key to a successful business. All great marketers know how to brand themselves. When you see the Golden Arches you know it’s McDonalds; when you see red and a cursive letter C, you know its coke. These companies are masters of branding. Why?...
