by mobilestorm | Jan 25, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
For my blog today, I thought I would share with you some of the tools that I use almost on a daily basis to help clients with their deliverability and reputation issues. While these tools can sometimes provide copious amounts of data, sometimes it takes a combination...
by mobilestorm | Jan 18, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
In one of my previous blogs, I mentioned how old emails can eventually be turned into a \”spamtraps\” email addresses. To some this may be a foreign term, so I thought that this would be a good topic to discuss this week. So what exactly is a spamtrap?...
by mobilestorm | Jan 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
You may have seen in the news recently a case from the Federal Trade Commission, where they charged an online lead generation company, Adteractive with violations of the CAN-SPAM act because the company failed to disclose to consumers that their apparently...
by mobilestorm | Jan 4, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
I hope you all had a wonderful holiday. Being the New Year, a lot of us are making New Year\’s resolutions. If you haven\’t come up with a resolution, I have a great suggestion: Please authenticate your email using DomainKeys. While Sender Policy Framework...
by mobilestorm | Dec 7, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Our CEO, Jared Reitzin wrote a great article for DM News a few days ago about the importance of sender reputation and how it can affect successful email deliverability. Among the items discussed were suggestions around lowering complaint rates, list hygiene, branding...
by mobilestorm | Dec 3, 2007 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
Recently, consumer advocacy groups have been clamoring for the establishment of a Do Not Track registry for online users, similar to the ones already implemented as Do Not Call and Do Not Fax lists. It would forbid marketers to use cookies and other similar behavior...
