by Steve Yeck | Mar 7, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
In the world of email deliverability, technologies and methodologies are in a constant state of flux. ISPs have to be on the alert for new spam and virus attacks, and as a result are constantly changing their blocking and filtering technologies to combat these...
by Steve Yeck | Mar 6, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News
Government folly – especially when committed with the best of intentions – has long been fodder for British comedy troupes and socio-political writers alike. They\’ll probably have a field day with a proposed federal anti-phishing bill – one...
by Steve Yeck | Feb 29, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News
U.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he\’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending...
by Steve Yeck | Feb 15, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Short blog this time — it\’s been a crazy week. The majority of my time has been spent primarily on two areas: 1. Helping to set up our clients on our system – meaning setting up their email, DNS, and authentication settings. 2. Working with potential and...
by Steve Yeck | Feb 11, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
During my career in email, I have worked for a number of companies – one in particular that made use of the practice of sending pre-scheduled or \”triggered\” marketing emails to their recipients. At the time, I didn\’t understand the logic or the...
by Steve Yeck | Feb 1, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing
Recently I had a client come to me that wanted assistance with their deliverability. They are in the business of sending online greeting cards, and wanted to be able to \”spoof\” or change the \”from\” line in their emails to be the actual...
