by Eydie Cubarrubia | Jan 29, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As U.S. President Barack Obama was inaugurated this month, his promises for “change” echoed in media coverage nonstop. Mobile marketers, though, have actually seen President Obama usher in change for their industry. The former Illinois senator hit the...
by Eydie Cubarrubia | Jan 18, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
The Mobile Marketing Association has extensive plans to boost itself–and the mobile marketing space–for the coming year, with a new leader, a soon-to-be home base in New York, and work on creation of updated best practices for U.S. marketers. Mike Wehrs...
by Eydie Cubarrubia | Jan 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing
Californians woke up to the new year with a new law that bans text messaging while driving. The Golden State isn’t the only one; according to the Governors Highway Safety Association, texting is prohibited for drivers in Alaska, California, Connecticut,...
by Eydie Cubarrubia | Dec 12, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing
Contextual ads are placed based on an algorithm that studies the words that the user is writing or reading. It’s a great theory in practice. But it can go horribly wrong. Check out what iMedia Connection published that exemplify these kinds of disasters: (If you...
by Eydie Cubarrubia | Oct 10, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News
If you haven’t heard, Google has a new feature to prevent people from sending late-night drunken emails. Good to know the Labs works hard on things whose value is mere publicity hype. Called Mail Goggles, though it’s actually meant to IMPEDE the...
by Eydie Cubarrubia | Oct 9, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing News, Messaging Laws & Compliance
The couple that spams together gets successfully sued together. This week a federal court ordered spam marketing husband-and-wife team Henry Perez and Suzanne Bartok to pay a small Internet service provider (ISP) more than $236 million for sending out some 23 million...
