SMS Spam Law: Road To Marketing Hell Paved With Good Intentions

by Eydie Cubarrubia | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology

Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...

Email Opt-In, Opt-Out Processes Should Be Honest And Easy

by Eydie Cubarrubia | Mar 31, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips

Recently I started receiving email marketing messages from a high-end department store. I honestly don’t remember signing up to get them, so I was  willing to give the company the benefit of the doubt on that. But my goodwill was very short-lived. I soon found...

Gmail Offers Point Of Return For Repentant Spammers

by Eydie Cubarrubia | Mar 20, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Finally, those folks at Google are earning their free lunches. Today the tech company announced that its Gmail service now has an Undo Send button that lets people stop an email message. Handy for when you wrote that angry rant just to blow off steam, not to actually...

Cookie Campaign Gone “Wild”

by Eydie Cubarrubia | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing

Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...

Local Search Marketing Strategies: Part 4

by Mobile Marketer | Mar 3, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, SEO, SEM, Online Marketing

Thanks to universal search, local business listings tend to rank higher than general websites in search engines, particularly in Google, the world\’s largest search engine. This is why it is so important that your local business is listed everywhere. Previously...

Local Search Marketing Strategies: Part 3

by Mobile Marketer | Feb 24, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing, Video Marketing

Local traffic is always more targeted, and thus more likely to result in conversions. That is, consumers will more likely purchase what\’s being offered to them. Always remember that you have this great advantage over national (and thus non-locally-friendly)...