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Digital Strategy in the WII Era

by mobilestorm | Apr 18, 2008 | Advanced Digital Marketing, Digital Marketing Blog, General

If you ever watched the Jetsons, you may remember the machine that could make anything you wanted to eat. George, Jane, Judy or Elroy would walk up to the machine, say they wanted a sandwich, a beverage, or whatever their appetite desired at that moment- and it would...

Digital Coupons Help Brands Reach Thrifty Prospects

by Eydie Cubarrubia | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...

Control Of Email Database Prompts Musicians’ Own Social Networks

by Eydie Cubarrubia | Apr 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing

Can we look forward to East-West battles fought in cyberspace? Never mind MySpace and Facebook. Some major mainstream acts are creating their own social networks – in what is actually a savvy way to better control their digital marketing. At first, I kind of...

mobileStorm’s News Video Debuts Today

by Eydie Cubarrubia | Apr 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing

Something to fill the void if strikes shut The Daily Show again Regular readers of this blog know about mobileStorm\’s leadership in digital marketing – as both a provider of services and as marketers ourselves. We\’ve done it again, taking online...

Best Practices Just Got More Important With Proposed New York Law

by Eydie Cubarrubia | Mar 24, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance

We\’ve talked about behavioral targeting in the past – particularly about the worries that consumer advocates have about privacy. The issue underscores just how important other targeted marketing – particularly permission-based digital messaging...

Online Video For All Marketers Great And Small

by Eydie Cubarrubia | Mar 20, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing

Regular readers probably saw mobileStorm CEO Jared Reitzin\’s video blog early this week, explaining our latest video services and endeavors. Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe...
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