Something to fill the void if strikes shut The Daily Show again
Regular readers of this blog know about mobileStorm\’s leadership in digital marketing – as both a provider of services and as marketers ourselves. We\’ve done it again, taking online video to new heights as we launch Outside The Inbox: Video Edition.
Planned as a weekly show, Video Edition joins the email newsletter, Outside The Inbox, as part of mobileStorm\’s informational offerings that aim to help digital marketers learn about the industry – and aid them in improving their own digital messaging campaigns.
Does that sound boring? Don\’t fret! Outside The Inbox: Video Edition offers mobileStorm\’s unique, irreverent and (we hope) humorous take on the latest happenings in the industry. The show\’s lofty goal is to be the Daily Show of digital marketing news. At least (the hope goes) you\’ll be entertained while being educated. Kids don\’t know they’re learning!
True, humor is subjective. What might be \”hilarious\” to one viewer might be \”horrendous\” to another. But eliciting opposing opinions goes with the territory of engaging an audience – something all marketers strive to do. Very soon, you\’ll be able to comment on all our videos right on our video community site. For now, though, feel free to send your responses and reactions to this blog post.
Marketing Communications Manager, mobileStorm
\”I\’d rather you text me\”
I''ve been using video (and audio) sharing sites for a few years in the B2B space. Back in 2005, I could count all of these sites on one hand. Now how many are there 40 or 50? It's become a chore to post them all! (I tried out tubemogul.com today and it worked fairly well…but they have some bugs to fix.
Someone asked in an earlier post why you were taking time to do these videos, or how would it increase sales at mobileStorm? I would like to answer that question with a recent video campaigs I ran.
The first one is for my company, BillQuick Software. We have a new release this month and I posted a few videos on the product to Brightcove.com. http://www.brightcove.tv/channel.jsp?channel=1418… Since March 5th, 719 people watched the BillQuick videos (thats 765.46 minutes of viewing time and 2764.31 MB of bandwidth I saved by not hosting them on our server!). Here are the detailed stats: http://www.docstoc.com/docs/document-preview.aspx…
Of those 719 people who viewed our video, 274 were new customers…new paying customers. I haven't had a chance to sit down and crunch the numbers, but typically our average revenue per customer is around $650. Not a bad return on investment..wait, Brightcove (and most other video sharing sites are FREE!).