Over The River And Through The Woods, To Grandmother\’s House We\”¦Text?

by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing

The transportation-centric Thanksgiving weekend – coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before – got me thinking about Ford Motor\’s new technology for in-auto texting. In case you missed it,...

Over The River And Through The Woods, To Grandmother’s House We…Text?

by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing

The transportation-centric Thanksgiving weekend—coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before—got me thinking about Ford Motor’s new technology for in-auto texting. In case you missed it, certain 2008 models of Ford,...

Lies, Damn Lies and Open Rates – Part 3

by mobilestorm | Nov 19, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance

In the previous entries of this series we\’ve discussed why it\’s not simply enough to use open rates as the de-facto measure of an email campaign\’s success/failure. We also showed you how on a macro level to help your open rates via systematic...

All The Kids Are Doing It (Part 5)

by Eydie Cubarrubia | Nov 8, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing

Don\’t let the proliferation of middle-aged folk on MySpace fool you. Evolutionary leaps in digital communications for the most part tend to be driven by the youth market, at least in the United States. A new report from the Pew Internet & American Life...

How Web-based Retailers Can Use Email and SMS

by Jared Reitzin | Nov 7, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its...

Lies, Damn Lies and Open Rates – Part 2

by mobilestorm | Nov 6, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips

In the previous entry, we covered the basic fallacies of using open rate as a primary method to judge the success/failure of an email campaign. As noted, a single method simply isn\’t sufficient given the complexities of email marketing today. So, with that in...