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More CAN-SPAM Changes

by mobilestorm | May 19, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Email Deliverability, Email Marketing Tips, Messaging Laws & Compliance, Newsletter Marketing

I took a little break from blogging, and am now back in the saddle again. However, rather than getting to hear me preach about deliverability every week, I am going to share my slot with my esteemed colleagues Jared Reitzin and Shaneli Ramratan. So enjoy the new...

Behavioral Targeted Messaging: Shrewd Marketing or Orwellian Nightmare?

by mobilestorm | May 12, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance

In the novel 1984, novelist George Orwell predicted a future where the government had complete control over the populace, monitoring their every move through technology. An enduring classic, the book introduced the concept that \”Big Brother is watching...

Can analytics applied to everyday email increase efficiency?

by mobilestorm | May 9, 2008 | Digital Marketing Blog, Email Marketing News, General

As I was skimming through technology articles this week, I noticed a company that has put what seems to be a new twist on email. But unlike a subject I am typically familiar with, email marketing, this product hits a different topic regarding business email. For those...

Carriers Clamp Down on Mobile Marketing – Tips and Tricks for Compliance

by mobilestorm | May 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing

It\’s inevitable with any new form of marketing that after awhile U.S. laws and regulations will be established both to protect consumers and limit what exactly constitutes an acceptable message. It had happened first with print, then voice, then fax, then email...

In Pursuit of Conversion-Landing Page Design for Email Campaigns

by mobilestorm | May 2, 2008 | Digital Marketing Blog, Email Marketing Tips, General

Have you ever thrown a successful dinner party where you didn\’t prepare some appetizers and refreshments in advance? Imagine sending out an invite for a party and not having any ready for when your guests arrive. Instead you greet your guests at the door saying...
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