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Mobile Commerce Has Most to Gain from Facebook

by Mobile Marketer | Oct 29, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Despite being deemed a dunce in mobile less than two years ago, today Facebook has emerged as a mobile must for businesses with anything to sell or promote. And the advantages native to Facebook are not commonplace elsewhere. In fact, the likes of Twitter can’t...

SMS Used to Curb School Bullying

by Mobile Marketer | Oct 28, 2013 | Digital Marketing Blog, Mobile Technology, resources, SMS

Although the digital age has certainly played a role in the regrettable emergence and subsequent growth of cyberbullying, technology is now playing a role in combating the epidemic it has helped to create. According to published reports out of Boston, public schools...

Is Friday The Most Effective Day for Email Marketing?

by Mobile Marketer | Oct 24, 2013 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips

It’s the end of the week. You’re ready to disconnect from the always-connected work world you inhabit Monday through Friday. And the last thing you want to do is open more emails, right? Maybe not. According to new information about global daily email...

Americans Want More Health Messaging

by Mobile Marketer | Oct 23, 2013 | Healthcare, Mobile Marketing, Smartphones, SMS

According to the findings of a new study conducted by Varolii Corporation, Americans have warmed to an unprecedented degree to the thought of receiving communications from businesses via the mobile channel. Overall, the national study indicates that consumers want...

So Much for Mobile Coupons Being Dead in the Water

by Mobile Marketer | Oct 22, 2013 | Digital Marketing Blog, Mobile Marketing, SMS

Every so often, the headlines proclaim that one or more mainstay mobile marketing practices are poised to bite the dust. But with email, SMS, and virtually all facets of mobile marketing still growing and thriving, the critics have recently turned their attention to...
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