by Mobile Marketer | Jan 13, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps. According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth....
by Mobile Marketer | Jan 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing
The San Francisco Chronicle will now require all staff to undergo two months of intense training in digital and social media marketing. The innovative focus on social media and online marketing is sparking widespread conversion and consideration across the business...
by Mobile Marketer | Jan 9, 2014 | Digital Marketing Blog, Video Marketing
According to a new report published by eMarketer, branded video ad views soared throughout the previous eighteen months. The data in question, taken from video analytics platform Visible Measures, confirms almost 1.1 billion views of branded videos in Q3 of 2012. In...
by Mobile Marketer | Jan 8, 2014 | Digital Marketing Blog, resources
For businesses large and small, the growing trend is to use content marketing to create “buzz” around a new product or service, specifically through digital resources like social media. It’s a proven fact that original content is highly effective for marketing....
by Mobile Marketer | Jan 7, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
While social media and text message marketing are undeniably effective for reaching mass audiences and niche groups alike, email marketing is still king of the marketing world when it comes to return on investment and the highest number of conversions. And because...
