by Mobile Marketer | Jun 11, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
Top online marketers enjoy more than triple the conversion rates of the bottom third of advertisers, according to a new digital marketing optimization study by Adobe. Why? Those marketers are willing to invest in a culture of data, testing, optimization, and...
by Mobile Marketer | Jun 10, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
The average conversion rate, according to Adobe’s recent Digital Optimization survey, is 2.6 percent. On the other hand, 20 percent of companies report a conversion rate greater than 4.5 percent. How do they do it? We mean those successful companies that are...
by Mobile Marketer | Jun 9, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Smartphones, Video Marketing
A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as...
by Mobile Marketer | Jun 5, 2014 | Digital Marketing Blog, Healthcare
mobileStorm has announced that it will sponsor an upcoming MeetUp in L.A. presented by The Los Angeles User Experience Meetup Group. The organization is launching a new series, Healthcare + UX. Healthcare + UX: Improving the Quality of Healthcare Experience is...
by Mobile Marketer | Jun 4, 2014 | Digital Marketing Blog, Social Media
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33%...
