by Eydie Cubarrubia | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing
I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....
by Eydie Cubarrubia | Apr 8, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
Speak of the devil. Last week when I wrote about Cloudmark’s SMS spam hype, I thought I made a good case, noting that the majority of marketers follow industry-accepted best practices, and that the price of sending texts will greatly limit SMS spam-senders. But...
by Eydie Cubarrubia | Apr 2, 2009 | Digital Marketing Blog, Mobile Marketing
Just over a year ago, mobileStorm CEO Jared Reitzin wrote a detailed explanation about why spam will never be nearly as prolific in SMS, or text-messaging, as it is in email. Sadly, it’s time to revisit the topic after messaging security company Cloudmark...
by Eydie Cubarrubia | Apr 1, 2009 | Advanced Digital Marketing, Digital Marketing Blog
(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every...
by Eydie Cubarrubia | Apr 1, 2009 | Advanced Digital Marketing, Digital Marketing Blog
(The following comes from Forrest Knighton, Senior Account and Support Manager, mobileStorm Inc.) Leading the pack in multi-modal messaging platforms for small to medium-sized businesses, mobileStorm announces a highly unique plan to bring wireless messaging to every...
