by Eydie Cubarrubia | Apr 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
Something to fill the void if strikes shut The Daily Show again Regular readers of this blog know about mobileStorm\’s leadership in digital marketing – as both a provider of services and as marketers ourselves. We\’ve done it again, taking online...
by Eydie Cubarrubia | Mar 31, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When I was at the Digital Music Forum in Hollywood, one attendee posed this question, which was posted (ironically, via SMS) on the giant screen next to one panel: Since mobile phones are all going to be Internet- and email-capable anyway, is there any point in...
by Eydie Cubarrubia | Mar 28, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Sausage Fest No More Internet marketing is more important than ever – if you\’re trying to reach females. According to eMarketer, this year 100.4 million U.S. females and 93.5 million U.S. males will go online once a month or more often. The...
by Eydie Cubarrubia | Mar 27, 2008 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
A bigger worry than lead paint on toys? Apple made headlines around the world when slave-like conditions at its Chinese manufacturing facility were exposed. Last year the proliferation of China-made toys with lead paint caused outrage among Westerners. But while these...
by Eydie Cubarrubia | Mar 24, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Messaging Laws & Compliance
We\’ve talked about behavioral targeting in the past – particularly about the worries that consumer advocates have about privacy. The issue underscores just how important other targeted marketing – particularly permission-based digital messaging...
