by Steve Yeck | Jan 7, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
So you know you want to add or continue email campaigns for your 2009 marketing efforts. But you need to consider email relevance as a factor from the start. Not only will this increase your campaign success rates; it also will serve as a preventive measure against...
by Steve Yeck | Jan 6, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Recently the Detroit Free Press announced that it’s going to cut print editions and focus on its digital offerings. The reaction in the stagnant newspaper industry (which I know well, having spent more than a decade in it) was shock. The reaction among...
by Steve Yeck | Jan 1, 2009 | Digital Marketing Blog, General
Unlike 2009, digital marketing is no longer in its infancy. We all hope to keep providing you readers food for thought on the industry all through the coming year! -Eydie Cubarrubia, Marketing Communications Manager, mobileStorm “I’d rather you text...
by Steve Yeck | Dec 31, 2008 | General
According to a recent study by eMarketer, the majority of college students pay little or no attention to marketing emails. However, email still remains their second- most preferred way to communicate, after text messaging. While this study mainly applies to college...
by Steve Yeck | Dec 30, 2008 | Advanced Digital Marketing, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We\’ve all heard the dire predictions of what 2009 will mean to marketers and make no mistake about it, the news isn\’t great. I won\’t bother with a rehash of what others have reported because, quite frankly, it\’s too depressing to do so....
by Steve Yeck | Dec 25, 2008 | Digital Marketing Blog, General
Happy Holidays! It\’s that time of year again, and mobileStorm and the writers at the Digital Marketing Blog would like to take a moment to wish everyone Happy Holidays! We hope you have enjoyed reading this year, and have gained lots of good insight on digital...
by Steve Yeck | Dec 24, 2008 | Digital Marketing Blog, Email Marketing Tips
In a faltering economy, most marketing departments are heavily focused on direct response – and online media publishers promote the seemingly perfect marriage between traditional branding and trackable response as the solution. With today’s financial...
by Steve Yeck | Dec 22, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing
In my previous post I talked about some of the most important link building rules. Today\’s post will continue exploring the subject, and will outline more rules you need to follow in order to successfully gain external links for your pages. Make sure to check...
