by Steve Yeck | Jan 19, 2010 | Digital Marketing Blog
The mobile world is buzzing about a groundbreaking technology that, once widely enabled on mobile phones, could permanently impact the ways in which we shop, compare prices, and actually make purchases. NFC (near field communication) technology, as it’s known,...
by Steve Yeck | Jan 19, 2010 | Digital Marketing Blog
The anticipated release of the forthcoming Apple tablet has left no shortage of tech-savvy shoppers excited for what could prove to be the hottest release in consumer electronics this year. Yet it could be the executives within the publishing world who are most...
by Steve Yeck | Jan 19, 2010 | Digital Marketing Blog
Stepping into the realm of mobile marketing usually begins with searching out a platform provider with the right technology to get your mobile campaign off the ground quickly, efficiently and effectively. In doing so however, it’s important to remember that the...
by Steve Yeck | Jan 18, 2010 | Digital Marketing Blog
A little known mobile channel, text-to-screen provides powerful benefits and a means to engage large groups like never before. Inducing engagement on a large scale while maintaining simplicity and extreme relevancy and targeting make text-to-screen a powerful tool...
by Steve Yeck | Jan 12, 2010 | Digital Marketing Blog
Digital marketing by definition is a multi-channel concept, reaching consumers using the Internet, email, mobile and other interactive channels. All to often however, marketers tend to favor one channel over all others, crippling their effectiveness in the process....
by Steve Yeck | Jan 7, 2010 | Digital Marketing Blog
When speaking of SMS, most link the medium with basic text-based communication and marketing potential, but recently we’ve seen a shift of thinking by way of utilizing SMS for other practical uses beyond its traditional means. A prime example is what we’re...
by Steve Yeck | Dec 29, 2009 | Digital Marketing Blog
With the new year upon us, it’s time to take a closer look at what trends might emerge in 2010 in terms of digital marketing. Beyond the basics of increased brand building and supporting technology- what methods, formats and other concepts will make themselves...
by Steve Yeck | Dec 22, 2009 | Digital Marketing Blog
Advances in the technology and methodology associated with digital marketing is having an increasingly profound effect on software-as-a-service (SaaS) providers. The concept of direct digital marketing in particular is proving to have a substantial impact on the...
