by Steve Yeck | Apr 20, 2010 | Digital Marketing Blog
Portada, a leading source for news and information within the Latin marketing and media space, has published a best practices report on effectively targeting mobile marketing campaigns to the growing Hispanic population of the United States – 40% of which now...
by Steve Yeck | Apr 20, 2010 | mobileStorm for Marketing - Product Updates
As part of the continued evolution of our product offerings, we’re always looking for ways to enhance usability. As such, we’ve made a small change to the “delete” function pertaining to rows of data. On all pages where a list of records is...
by Steve Yeck | Apr 19, 2010 | Digital Marketing Blog
Mobile-based coupons, much like their traditional counterparts, will always be relevant with consumers. As print-based coupons continue to flourish, so to does consumer interest in the mobile delivery and redemption of digital coupons. A new report from Borrell...
by Steve Yeck | Apr 15, 2010 | Digital Marketing Blog
Mobile marketing is more than just a practice and a representation of what the future holds for the world of digital advertising. Mobile marketing is also an emergent study in college academia. And it could very well impact the immediate future of marketing trends and...
by Steve Yeck | Apr 14, 2010 | Digital Marketing Blog, Interviews, Videos
For those who care, I created a tour of mobileStorm’s new headquarters here in Los Angeles. It’s a bit lame, and there are times I bumble over words or cannot complete a proper sentence. On top of that its in HD so you can see every single pore, and no I...
by Steve Yeck | Apr 13, 2010 | Digital Marketing Blog
Social networking and mobile marketing have become every bit as synonymous and complementary as bread and butter. Social networking platforms like Twitter, Facebook, and Myspace and have exploded in ubiquity and popularity in recent years with no signs of a pop...
by Steve Yeck | Apr 8, 2010 | Digital Marketing Blog
Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an audience not...
by Steve Yeck | Apr 7, 2010 | Digital Marketing Blog
When brands engage in social media marketing, it’s becoming more apparent that simply having a presence through social media channels means nothing if not utilized and managed properly. Social media shouldn’t be used solely as an extension of traditional...
