by Mobile Marketer | Jul 6, 2010 | Digital Marketing Blog
Placecast has released its second wave of research conducted by Harris Interactive that delves deeper into consumer receptivity to opt-in mobile marketing. And according to the findings, a swelling percentage of US wireless subscribers are “hungry” for...
by Justin Montgomery | Jun 30, 2010 | Digital Marketing Blog
Members of the Mobile Internet Content Coalition (MICC) together with Public Knowledge, a public interest group working to defend the rights of consumers in “the emerging digital culture,” converged in Washington DC recently to discuss the lack of openness...
by Justin Montgomery | Jun 30, 2010 | Digital Marketing Blog
In an increasingly competitive environment, brands must think outside the box to continue promoting themselves effectively. While most think creative branding requires the utilization of up and coming technologies and marketing channels, in reality, the simplest...
by Mobile Marketer | Jun 29, 2010 | Digital Marketing Blog
A mobile marketing campaign will only prove as successful as the strategy, effort, and financing behind it. It’s a lesson many online retailers have learned. And, as a result, new findings from Forrester Research, Inc. indicate that approximately three-quarters...
by Mobile Marketer | Jun 28, 2010 | Digital Marketing Blog
According to the findings of Acquity Group’s second annual mobile commerce audit, mobile web retailers are sorely under-utilizing the potential of the mobile web in their commercial endeavors. As it turns out, a scare 12% of the top 500 internet retailers...
by Justin Montgomery | Jun 23, 2010 | Digital Marketing Blog
An email marketing survey published recently upholds the notion that integrating social media sharing options in email campaigns can boost click-through significantly, reaffirming the importance of combining social media with email marketing. The survey analyzed over...
by Mobile Marketer | Jun 22, 2010 | Digital Marketing Blog
Mobile marketing may soon find a home on devices larger than the mobile gadgets we’re used to. Much larger. In fact, the state of California could soon become the first state in the union to sanction the mixing of advertising with a resident’s vehicle....
by Mobile Marketer | Jun 21, 2010 | Digital Marketing Blog
Recently, the Mobile Marketing Association (MMA) and Lightspeed Research revealed the findings of the latest UK, French and German Mobile Consumer Briefing reports on Mobile Commerce. Not surprisingly, an increasing number of Europeans are now engaging in some form of...
