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The Importance of Having a Broad Skill Set Within any Organization

by Marwan Soghaier | Aug 31, 2010 | Digital Marketing Blog

Any organization is only as good as the people behind it.  Whether it\’s a small company or a multi-national corporation, each member has an increasingly broad role to play in day to day operations.  Effectively leveraging and continuing to build skill sets of...

Public Knowledge & CTIA Respond To GAO Report On Consumer Choice Within The Wireless Industry

by Justin Montgomery | Aug 30, 2010 | Digital Marketing Blog

Last week, the Government Accountability Office published a comprehensive report and analysis on consumer choice within the wireless industry.  Shortly thereafter, other industry groups with an interest in the matter began to respond by issuing written statements...

The Value Of Mobile: Cell Phones Turn Healthcare Into “Self-Care”

by Justin Montgomery | Aug 30, 2010 | Digital Marketing Blog

The concept of mobile  healthcare continues to pick up steam, as a new study by the Deloitte Center for Health Solutions confirms. The concept of personal health records being embedded in mobile devices — or “mPHR” which stands for mobile Personal...

GAO Publishes Report On How FCC Can Better Manage The Mobile Industry

by Justin Montgomery | Aug 26, 2010 | Digital Marketing Blog

The Government Accountability Office (GOA) today published a report geared toward consumer choice in relation to the wireless industry, concluding that the FCC needs to monitor more aspects of the industry on an ongoing basis to improve reporting capabilities and have...

iPad to Thrive Among Mobile Marketers Through 2012

by Mobile Marketer | Aug 26, 2010 | Digital Marketing Blog

Since the moment the iPad was unveiled by Apple on January 27th, 2010, the tech blogs of the digital world have been teeming with reports of the next big thing in the tablet marketplace. Months into the iPad’s arrival in the consumer marketplace, we’re...

Email Marketing Requires Constant Optimization When Plagued With No Response

by Justin Montgomery | Aug 25, 2010 | Digital Marketing Blog

An interesting study emerged recently by email  deliverability  firm Return Path, indicating that a surprising number of brands make no effort to optimize their messaging strategy when plagued with low or no response from recipients. The study was conducted over a...

Digital Books: The New Frontier of Mobile Marketing

by Mobile Marketer | Aug 25, 2010 | Digital Marketing Blog

It’s taken a while to get here, but it now appears that the “inevitable” is on the way. Soon, mobile marketers will have a new, large, and potentially very lucrative frontier in which to venture: the iBookstore – Apple’s hugely popular...

Consumer Group Calls On Regulators For Protective Standards On Mobile Payments

by Justin Montgomery | Aug 24, 2010 | Digital Marketing Blog

While mobile commerce has seen its share of roadblocks, a major hurdle that’s starting to see some attention is regulation in terms of mobile payments.  With consumers leery of the concept to begin with, solid regulation is a must going forward. Consumers Union,...
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