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Success in Mobile Marketing Won’t Come to Apple, Says Yahoo Chief

by Mobile Marketer | Sep 16, 2010 | Digital Marketing Blog

Yahoo Chief Executive Carol Bartz doesn’t have much faith in the mobile marketing efforts of Apple. And a lot of mobile marketers are beginning to wonder if she may be right. In a new interview covered by Reuters, Bartz explains her reasoning behind the belief...

comScore: Two Out of Three Mobile Users Use SMS Consistently, One-Third Download Apps

by Justin Montgomery | Sep 15, 2010 | Digital Marketing Blog

In a new report published by comScore, mobile content habits and other wireless trends were analyzed using data from the firm’s “MobiLens” service. The report ranked the leading mobile OEMs and smartphone OS platforms in the U.S. according to their...

Mobile Ad Clicks Dominated by Android Users

by Mobile Marketer | Sep 14, 2010 | Digital Marketing Blog

Curious about who is doing the most clicking when it comes to mobile ads? According to the findings of a new Nielsen study (one released in partnership with the AppNation conference in San Francisco) Android users continue to outpace other mobile platform users when...

Rumored T-Mobile SMS Price Hike Represents A Slippery Slope

by Justin Montgomery | Sep 13, 2010 | Digital Marketing Blog

It’s been reported that T-Mobile will raise its SMS rates beginning on October 1st, representing what could become a slippery slope if other carriers decide to follow suit. The change would increase the charge for standard-rate messages –  both...

FCC’s “Open Internet” Inquiry Shifts Focus To Wireless Networks, Mobile Content Providers Asked To Weight In

by Justin Montgomery | Sep 10, 2010 | Digital Marketing Blog

Progress is being made in the fight to persuade the FCC to take a closer look at the wireless telecom industry. While most of the debate has centered on “wired” networks, the FCC is now taking a hard look at applying open Internet principles to the wireless mobile...

FCC\’s \”Open Internet\” Inquiry Shifts Focus To Wireless Networks, Mobile Content Providers Asked To Weight In

by Justin Montgomery | Sep 10, 2010 | Digital Marketing Blog

Progress is being made in the fight to persuade the FCC to take a closer look at the wireless telecom industry. While most of the debate has centered on \”wired\” networks, the FCC is now taking a hard look at applying open Internet principles to the...

Survey: Consumers Comfortable With Using Mobile For Larger Payments

by Justin Montgomery | Sep 9, 2010 | Digital Marketing Blog

Consumer demand for mobile commerce is more than apparent these days, but a new survey suggests consumers are even willing to use their mobile devices to pay for big-ticket items beyond the “micro-payments” we’re seeing today. The survey comes as...

Mobile Marketers to Have More Tablets to Target

by Mobile Marketer | Sep 9, 2010 | Digital Marketing Blog

Mobile marketers may soon have more tablets to target with their mobile marketing campaigns than ever thought possible so soon. Maynard Um with UBS Investment Research released one of his much-anticipated investor notes this week in which he prognosticated that Apple...
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