by Justin Montgomery | Sep 7, 2010 | Digital Marketing Blog
Mobile coupons are an extremely effective marketing tactic, as brands are continuing to discover. The reported results of two recent campaigns prove that the method is not only highly successful when executed properly, but also does wonders in building an opt-in...
by Justin Montgomery | Sep 7, 2010 | Digital Marketing Blog
As mobile advertising models continue to evolve around LBS apps, ABI research is predicting total spend on location-based advertising will top $1.8 billion in 2015. The projection is substantially higher than the $42.8M expected for 2010, but is geared to pick up...
by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog
New data out from eMarketer suggests mobile content revenues in the U.S. will increase from less than $1.15 billion in 2009 to over $3.53 billion in 2014. Citing ongoing penetration of smart devices and the increasing ubiquity of mobile broadband networks as...
by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog
The Mobile Marketing Association (MMA) just announced some changes to help it better position itself for the rapidly changing mobile marketing industry. In a press release issued yesterday, the MMA outlined new priorities to help the association “redefine its...
by Justin Montgomery | Sep 1, 2010 | Digital Marketing Blog
Google has begun to roll out a new feature for Gmail called “priority inbox,” which is a solution designed to help users sort email from those they interact with the most. As an email marketer, you’re likely asking “how does this effect...
by Mobile Marketer | Sep 1, 2010 | Digital Marketing Blog
It seems the contemporary growth in popularity of mobile payment transactions is just getting started. According to a new report from MarketResearch.com, the prospect for growth in the future of mobile payment transactions is enormous. The report and subsequent...
by Marwan Soghaier | Aug 31, 2010 | Digital Marketing Blog
Any organization is only as good as the people behind it. Whether it\’s a small company or a multi-national corporation, each member has an increasingly broad role to play in day to day operations. Effectively leveraging and continuing to build skill sets of...
by Justin Montgomery | Aug 30, 2010 | Digital Marketing Blog
Last week, the Government Accountability Office published a comprehensive report and analysis on consumer choice within the wireless industry. Shortly thereafter, other industry groups with an interest in the matter began to respond by issuing written statements...
