by Steve Yeck | Jul 12, 2010 | Digital Marketing Blog
Mobile marketing may be young, but it’s rapidly maturing according to RBC Capital, which forecasts that upwards of 10 percent of all internet search queries will originate from a mobile phone by the end of 2010. Display ads – most notably those on...
by Steve Yeck | Jul 9, 2010 | Digital Marketing Blog
Industry leaders from member-companies of the Mobile Internet Content Coalition (MICC) met with public interest group Public Knowledge in Washington D.C. recently to discuss a lack of openness in mobile SMS commerce. The event — which included participation from...
by Steve Yeck | Jul 9, 2010 | mobileStorm for Marketing - Product Updates
We’ve been notified that AOL has recently made some updates to their system and is doing a little Spring Cleaning! In a nutshell AOL is going to be cancelling some inactive mailboxes. These are mailboxes that have been abandoned by users but still receive...
by Steve Yeck | Jul 8, 2010 | Digital Marketing Blog
In email marketing, using a double opt-in approach is favorable for many reasons, but it also presents challenges. Gaining subscribers to build your database is one thing, but adding additional steps to the mix can result in minimal follow through. Be that as it...
by Steve Yeck | Jul 7, 2010 | Digital Marketing Blog
No shortage of advertisers are debating whether a hefty investment in Apple’s new iAd platform is worth it. To potentially sweeten the pot, Apple is making no secret of the invaluable resource of iTunes’ large subscriber base to help advertisers target...
by Steve Yeck | Jul 6, 2010 | Digital Marketing Blog
Placecast has released its second wave of research conducted by Harris Interactive that delves deeper into consumer receptivity to opt-in mobile marketing. And according to the findings, a swelling percentage of US wireless subscribers are “hungry” for...
by Steve Yeck | Jun 30, 2010 | Digital Marketing Blog
Members of the Mobile Internet Content Coalition (MICC) together with Public Knowledge, a public interest group working to defend the rights of consumers in “the emerging digital culture,” converged in Washington DC recently to discuss the lack of openness...
by Steve Yeck | Jun 30, 2010 | Digital Marketing Blog
In an increasingly competitive environment, brands must think outside the box to continue promoting themselves effectively. While most think creative branding requires the utilization of up and coming technologies and marketing channels, in reality, the simplest...
