by Steve Yeck | Sep 27, 2010 | Digital Marketing Blog
According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...
by Steve Yeck | Sep 27, 2010 | Digital Marketing Blog
According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...
by Steve Yeck | Sep 23, 2010 | Digital Marketing Blog
If communication is a two way street, why shouldn’t mobile marketing be the same? Apparently, European mobile customers appreciate the opportunity to engage with mobile ads. And based on the findings of the Mobile Marketing Association and research partner,...
by Steve Yeck | Sep 21, 2010 | Digital Marketing Blog
A Finnish mobile analytics company, Zokem, has published the results of a fascinating new survey which shows that native mobile apps on our ubiquitous smartphones now make up roughly half of all mobile data volume. The completion of the study spanned a year and...
by Steve Yeck | Sep 20, 2010 | Digital Marketing Blog
On the heels of continued controversy surrounding wireless carriers blocking and censoring SMS messages as they see fit, public interest groups and mobile service providers are encouraging consumers to speak out and ask the FCC to protect text messaging and...
by Steve Yeck | Sep 16, 2010 | Digital Marketing Blog
Yahoo Chief Executive Carol Bartz doesn’t have much faith in the mobile marketing efforts of Apple. And a lot of mobile marketers are beginning to wonder if she may be right. In a new interview covered by Reuters, Bartz explains her reasoning behind the belief...
by Steve Yeck | Sep 15, 2010 | Digital Marketing Blog
In a new report published by comScore, mobile content habits and other wireless trends were analyzed using data from the firm’s “MobiLens” service. The report ranked the leading mobile OEMs and smartphone OS platforms in the U.S. according to their...
by Steve Yeck | Sep 14, 2010 | Digital Marketing Blog
Curious about who is doing the most clicking when it comes to mobile ads? According to the findings of a new Nielsen study (one released in partnership with the AppNation conference in San Francisco) Android users continue to outpace other mobile platform users when...
