by Mobile Marketer | Jan 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Two weeks ago, Biz Stone introduced Jelly, a mobile app for iOS and Android that serves as an image-centric Q&A platform for socially connected mobile users. “Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns...
by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...
by Mobile Marketer | Jan 15, 2014 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Technology, Smartphones
Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today...
by Mobile Marketer | Jan 14, 2014 | Digital Marketing Blog, Mobile Marketing
4G Internet connectivity and other traditionally mobile device-centric technologies are coming to automobiles this year. And the marketing and advertising opportunities presented by the rapidly evolving dynamics of in-auto connectivity will soon be apparent. Those...
by Mobile Marketer | Jan 13, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps. According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth....
by Mobile Marketer | Jan 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing
The San Francisco Chronicle will now require all staff to undergo two months of intense training in digital and social media marketing. The innovative focus on social media and online marketing is sparking widespread conversion and consideration across the business...
by Mobile Marketer | Jan 9, 2014 | Digital Marketing Blog, Video Marketing
According to a new report published by eMarketer, branded video ad views soared throughout the previous eighteen months. The data in question, taken from video analytics platform Visible Measures, confirms almost 1.1 billion views of branded videos in Q3 of 2012. In...
by Mobile Marketer | Jan 8, 2014 | Digital Marketing Blog, resources
For businesses large and small, the growing trend is to use content marketing to create “buzz” around a new product or service, specifically through digital resources like social media. It’s a proven fact that original content is highly effective for marketing....
