by Mobile Marketer | Feb 26, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Gartner this week published a new report identifying key mobile technologies and capabilities for 2015 and 2016 that could have a profound impact on a variety of industries, including mobile marketing. Organizations wishing to unlock the full potential of mobility...
by Mobile Marketer | Feb 25, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
The trade show circuit in the United States and abroad is huge, with millions of people attending every year. At some of the bigger shows, announcing the day’s events can be difficult and, in some cases, a nearly impossible task. With things like keynote speeches,...
by Mobile Marketer | Feb 24, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
With Google, Samsung, and Apple all expected to have cutting edge wearable devices or smartwatches on the market by year’s end, the time for mobile marketers to begin thinking beyond the smartphone and tablet screen is upon us. While there’s no concrete...
by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing
Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...
by Mobile Marketer | Feb 19, 2014 | Digital Marketing Blog, Mobile Technology
Multiscreening is the act of dividing your attention between more than one electronic device with a screen at one time. This could mean balancing your attention between or among your desktop, laptop, notebook, or smartphone simultaneously. While it is assumed that...
by Mobile Marketer | Feb 18, 2014 | Digital Marketing Blog, Social Media
Social media has become one of the best ways for companies to connect with their growing customer base, but according to the most recent data from Sprout Social, a majority of customers say they are not getting as much attention from companies as they expect. In other...
by Mobile Marketer | Feb 17, 2014 | Digital Marketing Blog, Social Media
As it turns out, companies can now do much more with Twitter than just promote their products and services to the masses. In 2013, the SEC formally acknowledged that companies are allowed to communicate news through their Twitter feeds, as long as their investors are...
by Mobile Marketer | Feb 14, 2014 | Digital Marketing Blog, resources
Brands of all shapes and sizes continue to publish a vast array of content. From blogs and infographics, to eBooks and whitepapers, there has never been so much content produced by so many companies and organizations at any one time. It is projected that more than 90%...
