by Mobile Marketer | Apr 9, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
A recent report from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO”...
by Mobile Marketer | Apr 8, 2014 | Digital Marketing Blog, Video Marketing
Derived from statistics published in comScore’s latest Video Metrix report, Shutterstock recently produced a new video infographic titled “Show Me Something.” Exploring the power and potential of online video engagement in everything from mobile to email marketing...
by Mobile Marketer | Apr 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, resources, Social Media
It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or...
by Mobile Marketer | Apr 3, 2014 | Digital Marketing Blog, Multi-Channel Marketing
It’s shaping up to be a banner year for digital advertising. According to freshly published industry data and projections issued this week, spending on ads across all connected devices (including mobile) will top $137 billion this year. eMarketer’s latest...
by Mobile Marketer | Apr 2, 2014 | Digital Marketing Blog, Email Marketing News, SEO, SEM, Online Marketing
According to the published findings of Econsultancy’s 8th annual Email Marketing Industry Census – the “largest UK survey of email marketers” – revenue from email has increased by 28% in one year. Nearly 7 out of 10 companies (68%) ranked...
by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...
by Mobile Marketer | Mar 31, 2014 | Digital Marketing Blog, Email Deliverability
It doesn’t really seem possible that email has changed so much in the last five years but, indeed, it has. From things like purchase data to email engagement, cart-abandon, product search and browse-abandon, as well as a few others, email marketing has weathered...
by Mobile Marketer | Mar 27, 2014 | Digital Marketing Blog, Mobile Technology
Astonishingly, more than one-quarter of U.S.-based CIOs report their organization has no mobile technology strategy today. 28 percent of chief information officers surveyed by Robert Half Technology made that startling admission, once again affirming the surprising...
