by Mobile Marketer | May 12, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Video Marketing
Paul Greenberg, the so-called ”Godfather of CRM” believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed...
by Mobile Marketer | May 8, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
It’s been dying for close to a decade now. But yet it still lives. Like cockroaches, Twinkies, and Cher, email marketing just can’t be stopped and will probably persist forever. And with good reason. Incredibly, email marketing still has an ROI that...
by Mobile Marketer | May 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers...
by Mobile Marketer | May 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, comScore released the latest mobile industry data showing that domestic smartphone penetration is rapidly closing in on the next milestone threshold. Reporting key trends in the U.S. smartphone industry for the three month period ending March 2014, 166...
by Mobile Marketer | May 5, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
In the wide new world of online content – a world in which anyone can theoretically produce it – the jargon is ample. But clarity? Not so much. That may change soon. The Internet Ad Bureau (IAB) is leading the way in establishing a core set of standards to help...
by Mobile Marketer | May 1, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
As mobile marketers ramp up efforts to target millennials, a group that wields an estimated $200 billion in annual buying power, it’s never been more important to understand the mindset of the consumer that is being targeted. It’s a conundrum that leaves...
by Mobile Marketer | Apr 30, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Marketers are always looking for the most effective ways to expose their business with Google. For many years that has been paid searches. But that is not the case any longer. According to a recent survey by eMarketer, 7 out of 10 marketers are finding more success...
by Mobile Marketer | Apr 28, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It wasn’t long ago that QR Codes seemed to be headed to the scrapheap of digital technology, but recently they’ve been seeing a bit of a revival. Now comes news that Clear Channel Outdoor (CCO) plans to use QR Codes at 75,000 locations, including shopping malls,...
