by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...
by Mobile Marketer | Nov 11, 2014 | Digital Marketing Blog, Mobile Marketing
The great migration continues. Advertisers have been shifting more ad dollars to mobile and eschewing other formats. It’s an effort to drive customer engagement, reach consumers across platforms, build brand awareness, and drive retail or online sales, says a...
by Mobile Marketer | Nov 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and,...
by Mobile Marketer | Nov 6, 2014 | Digital Marketing Blog, Video Marketing
As video becomes an increasingly important part of contemporary digital marketing, the desire for sage wisdom on how digital video marketing should be done has grown just as quickly. For that reason, the Interactive Advertising Bureau is launching what it calls the...
by Mobile Marketer | Nov 5, 2014 | Digital Marketing Blog
Notwithstanding the record spending on digital marketing logged this year by companies large and small across the global landscape, the numbers we’ve seen in 2014 will easily be topped in 2015. According to the findings of a new survey of marketing executives by...
by Mobile Marketer | Nov 4, 2014 | Digital Marketing Blog, Mobile Technology
Although countless hotels and resorts have begun warmly embracing many aspects of mobile marketing and digital communications with patrons, the hospitality industry is finally thinking beyond messaging and exploring multiple cutting edge ways in which mobile can bring...
by Mobile Marketer | Nov 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies...
by Mobile Marketer | Oct 30, 2014 | Digital Marketing Blog, SMS
The fight against mobile spam isn’t being taken lightly. And those who unlawfully push SPAM to mobile devices are being taken to task and, increasingly, brought to justice. In recent days, a multitude of defendants were compelled to pay more than $9 million to...
