by Mobile Marketer | May 18, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting...
by Mobile Marketer | May 13, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with...
by Mobile Marketer | May 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
We knew the day would eventually come. That day, it turns out, was yesterday. “Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking...
by Mobile Marketer | Apr 30, 2015 | Digital Marketing Blog, Mobile Advertising
This week, the Mobile Marketing Association (MMA) announced new guidelines for mobile native ad formats. The formats were developed by the MMA Mobile Native Advertising Committee. A statement from the MMA affirms that this effort resulted in a “practical set of ad...
by Jared Reitzin | Apr 23, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Smartphones
Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started...
by Mobile Marketer | Apr 22, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its...
by Mobile Marketer | Apr 20, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Sometimes — even though you’re not sure if it’ll work — you throw more money at it — just in case. And such is the case with advertisers who “don’t know what they’re doing yet when it comes to digital marketing.” “Nearly...
by Mobile Marketer | Apr 14, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent...
