The Interactive Advertising Bureau says Internet ad revenues have reached “historic” levels.
“At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” the IAB announced last week. “This new industry high represents a 16 percent increase over 2014’s first quarter record-setting total of $11.4 billion.”
What prompted the spike? Randall Rothenberg, President and CEO at IAB, says: “Digital screens are an indisputable part of consumers’ lives. In turn, interactive is taking on an even more vital role in today’s marketing mix — and these historic figures confirm its growing importance.”
Sherrill Mane, the Senior Vice President for Research Analytics and Measurement at IAB, agrees.
“Brand marketers need to be where the consumers are – and as of today, that is unquestionably on digital,” Mane said “This double-digit growth speaks to the incredible popularity of interactive screens.”
To learn more, additional report information from the IAB is available here.