by Mobile Marketer | Jul 13, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found...
by Mobile Marketer | Jul 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Native advertising has been a hot topic for some time and it isn’t going away anytime soon. In fact, it looks like native’s here to stay — and soar. “By creating advertisements that are in the same format as the content audiences are there to...
by Mobile Marketer | Jun 22, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven...
by Mobile Marketer | Jun 15, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
The Interactive Advertising Bureau says Internet ad revenues have reached “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” the IAB announced last week. “This new...
by Mobile Marketer | Jun 9, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Some business types say it isn’t true until we’ve seen it in the Harvard Business Review. And now we have. A new survey, sponsored by Red Hat and conducted by Harvard Business Review Analytic Services, shows that “CIOs and IT leaders who foster a...
by Mobile Marketer | Jun 1, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.” “Smartphone sales growth is slowing to less than 10 percent annually to...
by Mobile Marketer | May 27, 2015 | Digital Marketing Blog, Mobile Technology
According to a new report from IDC, the global Internet of Things (IoT) market is now projected to grow 19% in 2015, led by digital signage. The annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government,...
by Mobile Marketer | May 21, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon...
