by Mobile Marketer | Sep 15, 2015 | Digital Marketing Blog, Mobile Marketing
This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The Programmatic Navigator is an interactive tool that provides greater...
by Mobile Marketer | Sep 3, 2015 | Digital Marketing Blog, Mobile Technology
The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot...
by Mobile Marketer | Aug 26, 2015 | Digital Marketing Blog, Healthcare
What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with...
by Mobile Marketer | Aug 17, 2015 | Digital Marketing Blog, Email Deliverability, SEO, SEM, Online Marketing
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data...
by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing
Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...
by Mobile Marketer | Aug 3, 2015 | Digital Marketing Blog, Mobile Advertising
In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile...
by Mobile Marketer | Jul 27, 2015 | Digital Marketing Blog, Smartphones
New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the...
by Mobile Marketer | Jul 20, 2015 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing, SEO, SEM, Online Marketing
With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your...
