Hospitality, Travel Brands Dropping the Ball on Mobile Among MillennialsA growing variety of businesses across industries are moving to mobile to help their businesses.

Why? That’s where the people, and the customers, are now.

Now a new International Data Corporation (IDC) study —Empowering the Workforce for Business Transformation: Worldwide and U.S. Forecast for Mobility, 2014-2019 — analyzes the current status of mobile strategy in the context of different vertical industries.

In addition to key industry drivers and barriers to build, implement, and deploy mobile solutions, it also provides a vertical forecast for six mobile technologies in both the United States and worldwide, according to the research firm.

Some highlights:

  • Globally, the manufacturing sector represents the largest enterprise opportunity for mobile technologies. The industry’s sizeable economic footprint and global operations create a naturally large market.
  • Consumer-centric industries such as retail, media, and personal and consumer services are leveraging mobility to engage and connect with their customers.
  • Security and regulatory issues remain the biggest barriers for mobile technology adoption across industries, especially government and financial services.

“IDC estimates that $901 billion was spent worldwide on mobile technologies in 2014,” notes the firm. “Wireless data and smartphones comprised the lion’s share of this spending. The opportunity is forecast to reach $1.2 trillion by 2019.”

Industries expected to spend the most for mobile technologies include discrete and process manufacturing and professional services. Combined, these three segments will represent 17 percent of the market in 2019.

Biggest future growth areas include personal and consumer services, media, and the banking industries.