by mobilestorm | Aug 8, 2007 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips
Since its launch in 1999, Research in Motion\’s BlackBerry device has become the defacto option for busy professionals seeking a mobile email option. With a user base of just over 8 million subscribers, it\’s not exactly a mass medium but is a very...
by Eydie Cubarrubia | Aug 8, 2007 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips
Consumers appreciate marketing that makes their lives easier and gives them ultimate control. The Retail Email Subscription Benchmark Study, put out today by the Email Experience Council and Direct Marketing Association, trumpets the success of commercial email...
by mobilestorm | Aug 8, 2007 | News
It’s now easier for mobileStorm.com visitors to use the company’s resources, thanks to a new RSS feed and a better way to search the mobileStorm site. Visitors can now instantaneously search mobileStorm’s extensive industry blogs, news articles and...
by Eydie Cubarrubia | Aug 3, 2007 | Digital Marketing Blog, Mobile Marketing
The last time we wrote about SMS alerts (see Getting The Word Out Quickly In Emergency Situations), we focused on using this technology to help communicate critical information to a local audience. However, alerts can also be used for marketing purposes around the...
by mobilestorm | Aug 2, 2007 | News
by Jessica Tsai | DestinationCRM – August 2007 Mobile marketing is on the rise and the June 29 release of Apple’s new iPhone could be a marketer’s dream come true. With more enhanced features, more people will be interacting with their phones, which...
by mobilestorm | Jul 26, 2007 | News
SUMMARY: Ready to hear the horrible truth? 64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new MarketingSherpa data. And, chances are, your email looks downright awful. By Chris Heine |...
by mobilestorm | Jul 24, 2007 | News
Green Thumb Get into your customers’ pockets with SMS advertising. By Catherine Seda | Entrepreneur Magazine – August 2007 Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by...
by mobilestorm | Jul 23, 2007 | Digital Marketing Blog, Mobile Marketing
An Option Long Overdue for marketers One of the biggest differences between email and text/SMS messaging are fees associated with the latter, both on the consumer as well as the marketer. This is wholly unique to SMS as a communication vehicle as a consumer is charged...
