by Eydie Cubarrubia | Oct 2, 2007 | Advanced Digital Marketing, Digital Marketing Blog
There\’s been a lot of buzz about the market for ads in online video games. Most recently Parks Associates said in-game ad spending will blow up from $370 million in 2006 to more than $2 billion in 2012. These ads might be hot, but there are many reasons to be...
by Mobile Marketer | Oct 1, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
A Big List of Article, Newsletter, Ezine Submission Sites In the past, I have mentioned giving you a good list of sites where you can submit both your whole newsletter/ezine, or just specific articles. Now, it\’s time to share with you the most comprehensive and...
by Eydie Cubarrubia | Sep 28, 2007 | Digital Marketing Blog, Mobile Marketing
The tricky thing about mobile marketing is that it requires two different skill sets: Technological fluency and knowledge of advertising/promotion. These realms aren\’t often complementary. A brilliant marketer may have done lots of great things in traditional...
by Eydie Cubarrubia | Sep 27, 2007 | Digital Marketing Blog, Email Marketing News
Baseball, fashion, and digital marketing collided Wednesday after designer Marc Ecko announced the results of his contest regarding the fate of Barry Bonds\’ 756th home run ball. And the decision: Brand It. Mr. Ecko, who purchased the ball for $752,467 from the...
by Jared Reitzin | Sep 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Once you have all of the components set up so that you can get data into your database, (as we covered in: “Growing Your Database” part 1), you will be ready to put together some strategies to increase your subscriber base. Growing your database is one of...
by Eydie Cubarrubia | Sep 25, 2007 | Advanced Digital Marketing, Digital Marketing Blog
While it\’s true that many adults use text messaging and hang out on MySpace, for the most part, evolutionary leaps in digital communications tend to be driven by the youth market. This has been backed up by recent research showing how ingrained such technology...
by Mobile Marketer | Sep 24, 2007 | Digital Marketing Blog, Multi-Channel Marketing
Here\’s an entertaining way to understand the power of multi-channel singing. I heard that an MBA professor teaches his students using examples like the following: Imagine that you are a singer-wannabe named Linda who describes herself as \”World\’s...
by Eydie Cubarrubia | Sep 20, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
\”Green\” technology is surging in popularity. The clean tech news site Greentech Media launched at the beginning of this month, while the top two semiconductor makers last week unveiled processors that use less electricity. Digital marketers, too,...
