by Steve Yeck | Nov 14, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
The world continues (at an astonishing rate) to become more connected. Every year more and more people move their spending online. These are very exciting times if you sell goods or services. Before the Internet if you owned a clothing store, how would you drive...
by Steve Yeck | Nov 12, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
An Extensive List of Ezine, Article, and Newsletter Submission Sites – continued… The previous entry on this series was posted here: Newsletter Directories 4. Now more article, e-zine, and newsletter directories: Ezine Directory and eBook Directory Free...
by Steve Yeck | Nov 8, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Don\’t let the proliferation of middle-aged folk on MySpace fool you. Evolutionary leaps in digital communications for the most part tend to be driven by the youth market, at least in the United States. A new report from the Pew Internet & American Life...
by Steve Yeck | Nov 7, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its...
by Steve Yeck | Nov 6, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Deliverability, Email Marketing Tips
In the previous entry, we covered the basic fallacies of using open rate as a primary method to judge the success/failure of an email campaign. As noted, a single method simply isn\’t sufficient given the complexities of email marketing today. So, with that in...
by Steve Yeck | Nov 5, 2007 | News
Jared Reitzin, CEO and founder of mobileStorm, is a columnist in DMNews\’ new \”Essential Guide To E-mail Marketing.\” The special supplement of the news publication – which covers direct, database, and Internet marketing – is...
by Steve Yeck | Nov 5, 2007 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
A Powerful List of Article, Newsletter, Ezine Submission Sites – continued… The previous batch of links was posted here: Newsletter Directories 3. Now more resources to get your articles, newsletters, or e-zines into: Free Article Directory Article Next is...
by Steve Yeck | Nov 4, 2007 | News
See the video here bnetTV.com interviewed mobileStorm CEO Jared Reitzin at the recent CTIA conference in San Francisco. Mr. Reitzin spoke about mobileStorm\’s do-it-yourself digital marketing platform and how it helps customers such as Quantas, Carl\’s...