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SMS Not Just Bathroom Humor

by Steve Yeck | Apr 10, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

When you gotta go, you gotta text. In order to combat vandalism in public bathrooms, Finland – the mobile-savviest country in the world – is turning to SMS. According to Helsingin Sanomat, Finland\’s largest newspaper, the Road Administration there...

Outside The Inbox: Video Edition: Second Edition

by Steve Yeck | Apr 9, 2008 | Digital Marketing Blog, General, Video Marketing

Be prepared to get schooled in the ways of the digital marketing industry The second episode of Outside The Inbox: Video Edition is now up and running: /videos/Outside-the-Inbox-Video-Edition-Episode-2-v119. This week, mobileStorm CEO Jared Reitzin talks about women...

Meet mobileStorm at AdTech 2008!

by Steve Yeck | Apr 9, 2008 | Digital Marketing Blog, General

There’s a yellow brick road leading to the city by the bay this year. Droves of us will make the yearly pilgrimage to the Oz of the online world, AdTech 2008. Overnight, Moscone Center’s barren floors will magically transform into a pow-wow of who’s...

Outside The Inbox with Jared Reitzin: Episode 2

by Steve Yeck | Apr 8, 2008 | Digital Marketing Blog, Outside The Inbox, Videos

This week on Outside the Inbox, Jared talks about gender statistics on the Internet, new behavioral targeting legislation in New York, and major SMS spam in China. [vimeo]http://www.vimeo.com/5962406[/vimeo]

What Not To Do In SEO – Part 2

by Steve Yeck | Apr 8, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing

Last week we covered the first few things on what not to do in SEO. Now let\’s continue the discussion with some more Don\’ts when it comes to SEO: Don\’t use \”Doorways\” – Doorways are pages that do not have meaningful or useful...

Bnet Interview at CES 2008

by Steve Yeck | Apr 7, 2008 | Digital Marketing Blog, Interviews, Videos

mobileStorm CEO Jared Reitzin interviewed by Bnet.tv in Las Vegas at CES 2008. Jared talks about mobileStorm\’s new deal with Fremantle producer American Idol and the future of the company. [vimeo]http://vimeo.com/6037386[/vimeo]

Control Of Email Database Prompts Musicians’ Own Social Networks

by Steve Yeck | Apr 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing

Can we look forward to East-West battles fought in cyberspace? Never mind MySpace and Facebook. Some major mainstream acts are creating their own social networks – in what is actually a savvy way to better control their digital marketing. At first, I kind of...

Bnet Internet at CTIA Wireless 2008

by Steve Yeck | Apr 3, 2008 | Digital Marketing Blog, Interviews, Videos

mobileStorm Jared Reitzin is interviewed by Bnet TV at CTIA Wireless 2008. Mr. Reitzin discusses mobileStorm and the future of his company. [vimeo]http://vimeo.com/6038760[/vimeo]
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