by Steve Yeck | Jul 8, 2008 | Digital Marketing Blog, Mobile Marketing
We\’re all used to ringtones and other \”fun\” – but entirely disposable – products that make up a bulk of today\’s mobile marketing efforts. However, mobile consumers want products and services distributed over cellular networks...
by Steve Yeck | Jul 3, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
When I was talking to a friend’s husband months ago, he asked me what mobileStorm did. I told him, “We provide technology that helps companies send out marketing messages.” He said, “Oh, like spam and telemarketing calls?” and proceeded to go off on one such annoying...
by Steve Yeck | Jul 3, 2008 | Digital Marketing Best Practices, Digital Marketing Blog, Messaging Laws & Compliance
When I was talking to a friend\’s husband months ago, he asked me what mobileStorm did. I told him, \”We provide technology that helps companies send out marketing messages.\” He said, \”Oh, like spam and telemarketing calls?\” and...
by Steve Yeck | Jul 2, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
There are thousands of ways to get your website dropped from Google, and you probably know them very well: Keyword-stuffing, doorways, spamming, selling links, etc. I wrote an earlier article on what not to do in SEO, as well as a sequel, in which I touched on things...
by Steve Yeck | Jul 2, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
There are thousands of ways to get your website dropped from Google, and you probably know them very well: Keyword-stuffing, doorways, spamming, selling links, etc. I wrote an earlier article on what not to do in SEO, as well as a sequel, in which I touched on things...
by Steve Yeck | Jul 1, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I went to Chicago last week for the long-weekend family reunion that my mom\’s side holds every other year. The coolest thing this time ‘round was the yellow school bus my cousins and I rented to go from the ‘burbs to barhopping in downtown Chi-town!...
by Steve Yeck | Jun 27, 2008 | Digital Marketing Blog, Email Marketing Tips
One of the major challenges of email marketing is creating an email that people read and understand once they open it. A good way to get on the right path to engaging your reader is following a few simple steps as part of your email creation process. Put your offer in...
by Steve Yeck | Jun 26, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
When Google\’s Android platform – the technology behind so-called Google Phones – was announced late last fall, I immediately thought about the open-source implications affecting the mobile space overall. As I said in this post, because the...
