by Mobile Marketer | Sep 17, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a...
by Mobile Marketer | Sep 11, 2014 | Digital Marketing Blog, Social Media
Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way. Unfortunately, even if your business is doing “everything right”...
by Mobile Marketer | Aug 14, 2014 | Digital Marketing Blog, Social Media
Sprout Social is out with a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to answer that question more honestly after you peruse the following visual. And if you’re...
by Mobile Marketer | Aug 7, 2014 | Digital Marketing Blog, Social Media
For many years, Facebook marketing has primarily been used for building brand awareness and increasing engagement. While building brand awareness and increasing consumer engagement certainly lead to conversions, it is a challenging thing to measure. For that reason,...
by Mobile Marketer | Jul 21, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged...
by Mobile Marketer | Jul 14, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Social Media
A formal complaint was recently filed with the FCC by the Electronic Privacy Information Center against Facebook, claiming that when the social media giant conducted a psychological research study back in 2012, they did it without the consent of their users. The...
