by Mobile Marketer | Sep 29, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Is Google losing ground? That appears to be the logical conclusion in response to freshly published mobile search data. When it comes to mobile search , Google’s market share has dropped to 83.26 percent. Not surprisingly, both Bing and Yahoo continue to make...
by Mobile Marketer | Sep 17, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Millennial aged women in the U.S. constitute a large group of females that are difficult to characterize. According to eMarketer, “For one thing, the age range covers those still in high school all the way through women approaching their mid-30s. And they are a...
by Mobile Marketer | Sep 4, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Magna Global just cut its forecast for U.S. advertising revenue growth this year to 5.1 percent from 6 percent. That’s due to the fact that ad spending during the first half of 2014 was weaker than expected. But the media buying and research firm expects the...
by Mobile Marketer | Aug 28, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
What do consumer goods companies need to do? A just released study by Forbes Insights suggests that companies not using digital technologies to bolster marketing efforts will lag behind competitors. “The Race Is On: Keeping Pace with Consumer Goods Leaders in Digital...
by Mobile Marketer | Aug 27, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), said late last year that responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more...
by Mobile Marketer | Aug 21, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one...
