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Social Site Marketing Battle: Better Stick To Opt-In Messages

by Eydie Cubarrubia | Dec 4, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, SEO, SEM, Online Marketing

It all started when Advertising Age reported on a speech by Ted McConnell, Proctor & Gamble’s manager of digital marketing innovation, and concluded that he was blasting targeted ads on social networks. According to Ad Age, McConnell said, “I have a...

Website Usability: Content

by Mobile Marketer | Dec 2, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability

When it comes to web content, some things are obvious: – It should be free from misspellings, grammar, or factual mistakes; – It should be easy to understand, interesting, and not boring. – It needs to be SEO-friendly. However, from the website...

Ready For Cyber Monday?

by Eydie Cubarrubia | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...

Google, Evil, And Online Ads

by Eydie Cubarrubia | Nov 26, 2008 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing

mobileStorm was among the first to proclaim that Google, the startup-turned-worldchanger whose motto is “Do No Evil,” was headed for a fall. (If you don’t remember, check out  this episode of Outside The Inbox, part of a series of humorous  videos...

Link Building Success

by Mobile Marketer | Nov 24, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing

The success of link building depends on who is doing it and how it is done. First, you need to understand the purpose of link building.  Many non-professionals don’t build links because they just don\’t get the point. Some  people may  think that optimized...

IM’s “Demise” Means SMS, Email More Important Than Ever

by Eydie Cubarrubia | Nov 20, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant  theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise....
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