by Eydie Cubarrubia | Dec 4, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, SEO, SEM, Online Marketing
It all started when Advertising Age reported on a speech by Ted McConnell, Proctor & Gamble’s manager of digital marketing innovation, and concluded that he was blasting targeted ads on social networks. According to Ad Age, McConnell said, “I have a...
by Mobile Marketer | Dec 2, 2008 | Digital Marketing Blog, SEO, SEM, Online Marketing, Website Usability
When it comes to web content, some things are obvious: – It should be free from misspellings, grammar, or factual mistakes; – It should be easy to understand, interesting, and not boring. – It needs to be SEO-friendly. However, from the website...
by Eydie Cubarrubia | Dec 1, 2008 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
The Monday after Thanksgiving has become known as Cyber Monday, officially starting the online shopping season. It’s almost as well-known as Black Friday, the day after T-day that kicks off the bricks-and-mortar shopping countdown. No wonder that 80 percent of...
by Eydie Cubarrubia | Nov 26, 2008 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
mobileStorm was among the first to proclaim that Google, the startup-turned-worldchanger whose motto is “Do No Evil,” was headed for a fall. (If you don’t remember, check out this episode of Outside The Inbox, part of a series of humorous videos...
by Mobile Marketer | Nov 24, 2008 | Digital Marketing Blog, Newsletter Marketing, SEO, SEM, Online Marketing
The success of link building depends on who is doing it and how it is done. First, you need to understand the purpose of link building. Many non-professionals don’t build links because they just don\’t get the point. Some people may think that optimized...
by Eydie Cubarrubia | Nov 20, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Grumpy British chef Gordon Ramsey is never kind to the restaurants he’s sent to save. One constant theme is his railing against complex food. Time and again, he shouts that simple is best. That adage could probably apply to messaging, marketing and otherwise....