by Justin Montgomery | Apr 26, 2010 | Case Studies, Digital Marketing Blog
Like most casinos, the Planet Hollywood Resort & Casino in Las Vegas was looking for innovative opportunities to bring new customers in and keep them gambling. In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable, and provide...
by Mobile Marketer | Apr 21, 2010 | Digital Marketing Blog
Stop the presses! It may finally be safe to charge for the content you used to give away! It seems the arrival of the iPad has brought with it a substantial change of heart for many mobile device users who once adamantly refused to pay for any mobile content that...
by Mobile Marketer | Apr 20, 2010 | Digital Marketing Blog
Portada, a leading source for news and information within the Latin marketing and media space, has published a best practices report on effectively targeting mobile marketing campaigns to the growing Hispanic population of the United States – 40% of which now...
by Justin Montgomery | Apr 19, 2010 | Digital Marketing Blog
Mobile-based coupons, much like their traditional counterparts, will always be relevant with consumers. As print-based coupons continue to flourish, so to does consumer interest in the mobile delivery and redemption of digital coupons. A new report from Borrell...
by Mobile Marketer | Apr 15, 2010 | Digital Marketing Blog
Mobile marketing is more than just a practice and a representation of what the future holds for the world of digital advertising. Mobile marketing is also an emergent study in college academia. And it could very well impact the immediate future of marketing trends and...
by Jared Reitzin | Apr 14, 2010 | Digital Marketing Blog, Interviews, Videos
For those who care, I created a tour of mobileStorm’s new headquarters here in Los Angeles. It’s a bit lame, and there are times I bumble over words or cannot complete a proper sentence. On top of that its in HD so you can see every single pore, and no I...
