by Mobile Marketer | Nov 27, 2013 | Digital Marketing Blog, Mobile Marketing
The process of focusing so much marketing attention on Black Friday and Cyber Monday to the detriment of available marketing dollars to span the entire holiday season is no longer a mistake many marketers are making. According to a new report from BDO USA, a recent...
by Mobile Marketer | Nov 26, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Fiksu, the app marketing tech company, has just published its latest Fiksu Indexes. The data points to opposing market forces that resulted in minimal movement last month in app marketing costs and app downloads. The Indexes measure monthly shifts in competition for...
by Mobile Marketer | Nov 25, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
An unsettling report issued recently by McAfee underscores the prevalence of SMS scams during the holidays. In an effort to educate the public on the most common scams that criminals use during the holiday season, McAfee outlined what it calls the “12 Scams of...
by Mobile Marketer | Nov 22, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
In another clear and compelling example of the powerful hold eCommerce now exerts on the general public, a new report from eMarketer indicates that only 20% of digital shoppers in the U.K. actually prefer to shop in stores. Visits to retail websites from mobile...
by Mobile Marketer | Nov 21, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
It’s no secret that platform proliferation is rampant across the digital landscape, introducing valuable new opportunities for businesses and entrepreneurs to achieve, sustain, and even accelerate dramatic growth. But learning to market to the multi-platform...
by Mobile Marketer | Nov 20, 2013 | Digital Marketing Blog, Mobile Marketing
According to a new report from The Search Agency, which conducted a study of the top 100 mobile websites for retailers, Apple ranked dead last. Of the websites analyzed, Apple scored a dismal 0.68 out of a possible 5.0 points. “Considering the nature of the...
