Most Companies Dropping The Ball on Social Media Engagement

by Mobile Marketer | Feb 18, 2014 | Digital Marketing Blog, Social Media

Social media has become one of the best ways for companies to connect with their growing customer base, but according to the most recent data from Sprout Social, a majority of customers say they are not getting as much attention from companies as they expect. In other...

Mobile Over Marketing, Twitter Becoming a Top Source for Corporate News and Data

by Mobile Marketer | Feb 17, 2014 | Digital Marketing Blog, Social Media

As it turns out, companies can now do much more with Twitter than just promote their products and services to the masses. In 2013, the SEC formally acknowledged that companies are allowed to communicate news through their Twitter feeds, as long as their investors are...

Content Marketing in 2014: What You Need to Know

by Mobile Marketer | Feb 14, 2014 | Digital Marketing Blog, resources

Brands of all shapes and sizes continue to publish a vast array of content. From blogs and infographics, to eBooks and whitepapers, there has never been so much content produced by so many companies and organizations at any one time. It is projected that more than 90%...

Mobile Healthcare Marketing, Services Growing More Widespread in UAE

by Mobile Marketer | Feb 13, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS

Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to...

Keeping Up with the Changes in Mobile Marketing

by Mobile Marketer | Feb 12, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Video Marketing, Website Usability

Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they...

Last Call for mobileStorm’s Webinar on Casino Mobile Marketing

by Mobile Marketer | Feb 10, 2014 | Casino Marketing, Digital Marketing Blog

If you haven’t yet heard, tomorrow (Tuesday, February 11th) mobileStorm will present a new webinar for casino marketers to highlight the growing power and untapped promise of mobile marketing in the casino space. With the advent of mobile marketing, the casino...