by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...
by Mobile Marketer | Mar 31, 2014 | Digital Marketing Blog, Email Deliverability
It doesn’t really seem possible that email has changed so much in the last five years but, indeed, it has. From things like purchase data to email engagement, cart-abandon, product search and browse-abandon, as well as a few others, email marketing has weathered...
by Mobile Marketer | Mar 27, 2014 | Digital Marketing Blog, Mobile Technology
Astonishingly, more than one-quarter of U.S.-based CIOs report their organization has no mobile technology strategy today. 28 percent of chief information officers surveyed by Robert Half Technology made that startling admission, once again affirming the surprising...
by Mobile Marketer | Mar 26, 2014 | Digital Marketing Blog, Social Media
Once you have a social media presence, there will inevitably be negative comments directed your way. If someone has a bad experience with your company, social media is where they will go to air their grievances, no matter how justified or unjustified the underlying...
by Mobile Marketer | Mar 25, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
The power of content marketing has been effectively harnessed in the digital world for many years now. In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles – pieces that offered real value...
by Mobile Marketer | Mar 24, 2014 | Digital Marketing Blog, Email Marketing News
With most consumers receiving dozens of unwanted or unsolicited emails per day, the email marketing landscape has become increasingly saturated. It is no wonder that marketers are having a difficult time cutting through the clutter as they endeavor to reach their...
