by Mobile Marketer | Jun 30, 2014 | Digital Marketing Blog, Social Media
Having trouble with a social media marketing campaign? The problem may not be your message, or your considerable effort. It could be one simple, but essential quality: consistency. In an engaging essay at The Huffington Post, Nika Stewart suggests that “an...
by Mobile Marketer | Jun 26, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Smartphones
BrightEdge, a leading global Enterprise SEO platform, tracks billions of keywords and pieces of content for a variety of clients, including about 30 percent of Fortune 100 companies. When it researches, people listen. And they’ll listen to the company’s...
by Mobile Marketer | Jun 25, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Sixty seconds doesn’t sound like a lot, does it? In fact, it can be an absolute eternity if you’re talking about email marketing, especially when you consider that the average person will take a look at your subject line for approximately 3 seconds before they decide...
by Mobile Marketer | Jun 24, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Are marketing professionals prepared for the digital future? Because frankly — it’s here. In fact, we’d go so far as to say, “If it’s not going digital, it didn’t happen.” Marketing honchos are going to be losing ground if...
by Mobile Marketer | Jun 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
If a customer signs up for Pandora or some other service in San Diego, then moves to Pittsburgh, he could continue to hear useless ads for California winery events for months or even years. While mobile-users are the #1 growth audience for marketers today, there are...
by Mobile Marketer | Jun 19, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
It’s enough to making marketers lose sleep. The pace of the advertising and marketing world — an around the clock, global, fast-paced daily sprint — has creative professionals on edge. That edge may be the edge of the bed, head in hands, unable to...
