Latin American Smartphone Users Lower, But Buying via Mobile High

by Steve Yeck | Aug 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent...

Mobile Marketers, App Developers May Want to Give Android a Fresh Look

by Steve Yeck | Aug 19, 2014 | Digital Marketing Blog, Mobile Marketing

Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a...

Are You Ready for the Internet of Things? IT Guys Are

by Steve Yeck | Aug 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by...

Is Your Brand ‘Well-Balanced’ on Twitter?

by Steve Yeck | Aug 14, 2014 | Digital Marketing Blog, Social Media

Sprout Social is out with a new infographic that is a must-read for social media marketers everywhere. Are you maintaining a healthy Twitter feed? Chances are, you’ll be able to answer that question more honestly after you peruse the following visual. And if you’re...

mobileStorm CEO Jared Reitzin to Lead This Morning’s Healthcare Marketing Meetup

by Steve Yeck | Aug 13, 2014 | Digital Marketing Blog, Healthcare

mobileStorm CEO Jared Reitzin will be the lead presenter at a meetup this morning at the HMRI Research Conference Center in Pasadena, California. If you haven’t registered to attend, the event’s organizers say you can follow along on social media using the...

The Appetite for Consumer Data Continues to Increase Among Marketers and Brands

by Steve Yeck | Aug 12, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

If there’s any doubt that data-driven marketing and online content personalization is the way of the future, the recent study produced by Econsultancy put those doubts to rest. It showed that business professionals in the digital industry want more, and superior,...